Creating an overall positive experience starts before a customer even sets foot inside your door. Show potential customers you value their business by having a well-lit exterior sign that clearly identifies your business and can be seen day or night.
Customers, patients, patrons, and visitors are more likely to return to a location where they’ve had a positive experience. You can start the experience off well by guiding customers to your business with an impactful monument sign that clearly identifies your brand. Wayfinding signs direct customers to where they need to go, while custom outdoor signs offer unique branding opportunities any time of day, whether your customers are popping in during the day or picking up a late-night snack.
Outdoor signs and graphics yield a high return on investment and help you drive business success and attract new customers.
Four Types of Exterior Signage Commonly Used
Outdoor signs instill a positive first impression and help drive customer interest while also creating brand awareness and consistency. Consider these popular exterior signage options:
Monument Signs
Often the first sign your customer interacts with, monument signs can set the tone for your brand clearly and professionally. They can incorporate practical messages like “no soliciting sign” or “employee only sign” seamlessly into their design.
Building Signs
An installation that helps create consistency from the outside in and elevates brand visibility for passersby. Whether business-specific or creatively humorous, such as “funny political yard signs” or clever “Harris obviously sign” displays, building signs can uniquely position your brand.
Dimensional Signs and Letters
An option for both exterior and interior spaces, dimensional signs convey your brand style at various points. Utilize bold, easily readable dimensional letters or numbers—similar to “stencil numbers“—for maximum visibility.
Window Graphics
Accentuate your location, communicate your offerings dynamically, and deliver your message at the moment a customer can respond, increasing impulse purchases. Window graphics are particularly effective for temporary messages like “we’re open,” “closed sign,” or promotional “welcome home banner.”
Get Your Business Noticed with Outdoor Signage
You only have one opportunity to make a great first impression, so use it wisely by investing in exterior signage that gets your business noticed. Think of your custom signs as ambassadors for your business, working on your behalf day and night.
Start with Signage That Makes a Great First Impression
An impressive 47%* of people surveyed say eye-catching signage makes them want to check out a new place. With permanent building signs, you can solidify your brand and create consistency, instilling trust and dependability in customers by using:
- Monument signs: Often the first sign your customer interacts with, setting the tone for your brand.
- Cabinet signs: An eye-catching way to communicate your brand clearly.
- Directory signs: Digital or static signs that create a simple method for locating an area, office, or department.
- Wayfinding signs: Ensure guests easily navigate your location with simple directions, including multilingual “Spanish signs” for broader accessibility.
- Dimensional letters: A larger-than-life option ideal for letting customers and prospects know exactly where you’re located.
- Awning signs: Customizable and signify sophistication for your brand.
- Pavement graphics: Deliver your message without competition, ideal for humorous messages such as “funny restroom signs” or quirky “fridge clean out” reminders.
- A-frames: A visible and easy-to-move option for conveying temporary messages or promotions.
- Parking and pole signs: Additional wayfinding and directional signs that help streamline visits, often featuring messages like “no pets,” “no cell phones,” or “danger signs.”
Custom Vehicle Signage for Added Visibility
Beyond stationary signage, consider mobile advertising options like custom front license plates and personalized vehicle tags. Custom vehicle signage options include:
- Custom front auto plates
- Front vanity plates
- Personalized car tags
- Vanity number plates
- Bumper stickers—compact “bumper sticker size” messaging or humorous “bumper stickers funny” that quickly attract attention
Wondering how to get a vanity license plate or how to design your own car tag? Providers like customsigns.com can easily help you create personalized signage tailored to your branding needs.
Humorous and Unique Signage to Engage Customers
Engaging and humorous signs create memorable experiences. Consider incorporating:
- Popular culture references like “Taylor Swift sign“
- Funny political signs such as “giant meteor 2024,” “I’ll tread wherever I want,” or “Harris Walz obviously sign“
- Quirky yard sale sign images
- Seasonal signs like “snowflake stencil” or topical “Roevember” banners
Using creative signs, you’ll attract attention, generate buzz, and encourage return visits.
Let CUSOTM U SIGN Help You with Your Exterior Signage Plan
We’re hard-wired to respond to what we experience in the world around us. Creating visually appealing spaces with custom signs helps you connect meaningfully with customers.
With limited time to grab customer attention, having a sign expert who can maximize and leverage your signage is crucial. CUSTOM U SIGN is exactly the local partner you need when searching for “sign companies near me.” We provide tailored solutions to elevate your brand visibility and impact—whether through practical “no phone signs,” multilingual “Spanish signs,” or creative “funny bathroom sign” options.
